Now a Top 5 Solar State, Ohio is Seeing More Solar Appointments Than Ever

After over a decade of not even ranking among the top 10 solar states, Ohio has made a dramatic turnaround, now seizing the #5 slot. This is fantastic news for Ohio’s solar contractors, who are enjoying more opportunities than ever. However, this swell in activity has also made competition more intense, making the hurdle of acquiring solar appointment leads even higher.

Below, we examine what’s been driving Ohio’s momentum, and propose the best solution for installers aiming to sidestep competitors.

Ohio’s Solar Surge: From Industrial to Residential Rooftops

According to the Solar Energy Industries Association (SEIA), Ohio has shown remarkable growth, with its solar capacity expected to increase substantially in the coming years, further solidifying its status among leading states like California and Texas.

Ohio’s journey to becoming a solar powerhouse is notable not only for its scale but also for the diversity of its growth across various sectors. Much of Ohio’s solar capacity expansions were driven by utility-scale projects and the agricultural sector. However, recent developments indicate a shifting tide toward residential solar installations, as homeowners across the state also catch the solar bug.

State policies, including favorable incentives for solar conversion, have played a crucial role in stirring up demand. For example, Ohio offers significant tax credits and grants to homeowners opting for solar, as well as low-interest PACE and ECO-Link loans.

An increase in local solar manufacturing has also helped reduce costs and boost local economies, further spurring adoption. Toledo Solar established itself in northwest Ohio in 2019, increasing options for local contractors to quickly and reliably source panels. The local manufacturing boost is only expected to grow, as Illuminate USA has just opened a massive new facility in Pataskala. It is one of the largest crystalline silicon solar panel manufacturing factories in the United States.

What Ohio’s Solar Boom Means for Local Contractors

As solar energy becomes more attainable for Ohio residents, we’re seeing a significant increase in those looking to set up solar appointments. This is good news for local contractors, who are finding more sales prospects than ever before. However, it also means increased competition, as others by to cash in on the swell.

Amidst this competitive landscape, Grid Freedom gives solar contractors a direct way to connect with the growing pool of customers. Unlike many other lead generation services, Grid Freedom specializes in the solar industry and provides direct appointments with interview-screened homeowners. This ensures contractors get thoroughly qualified leads that have been hand-picked by experts in solar sales, and are already locked down for their first consultation.

Furthermore, Grid Freedom ensures that the leads provided are truly exclusive—not shared with other contractors or recycled from previous distributors. This exclusivity is crucial in a buzzing market like Ohio’s, where it’s getting easier to lose customers to competition. With secured meetings filling up the calendar, contractors can have confidence that they’ll be able to make the most of the state’s growing demand for solar.

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