When your business is operating within tight margins and new customers are hard to find, it’s tough to feel positive about the future. Your livelihood is on the line, and the current market is so precarious that just a bit more instability can push your company to its breaking point. A great number of contractors Read the full article…
We’ve made it through the first half of 2020, but not without a lot of hardship. The entire country is struggling to find its footing in the middle of the pandemic. Ever-changing shutdown levels have been rocking the economy, and that includes the solar market. Fortunately, sourcing solar installation leads from marketing companies like Grid Read the full article…
The first half of 2020 has been tough for everyone. As we look around our communities, we see so many ways that our neighbors are struggling, but also many ways in which people are working together. Solar contractors are in a special position to help their towns with the unique expertise, skills, and products they Read the full article…
The coronavirus has dealt a huge blow to the economy. It’s why the government is already starting to talk about reopening parts of society. But this doesn’t mean things are going back to normal – the process will be gradual, and health experts are warning that more phases of social distancing will be needed over Read the full article…
During the time it took to write this article, the USA’s confirmed cases of coronavirus went from over 43,700 to more than 46,000. With testing expanding here in America, we can expect to see those numbers rise sharply in the coming days and weeks. The exponential rate of spread has prompted the government to encourage Read the full article…
Being a solar contractor is a challenging job. Even when you’re on top of your game, it can take serious effort to make all of the sales needed to keep your company’s coffers full. That’s why it can be a financial emergency when you start to notice that fewer leads are becoming paying customers. But Read the full article…
Last year was a big one for solar. A report by the Federal Energy Regulatory Commission (FERC) showed that renewables dominated the new energy generating capacity in 2019. Many new projects were announced, and products too. All of this growth has produced a great deal of change, which is now having an effect on the Read the full article…
It’s the start of a brand new year. For many, this means new goals. If you ended 2019 feeling disappointed in your year’s sales numbers, then you may be set on getting more customers in 2020. But in order to accomplish that, you need more than the intention. You need an effective plan in place. Read the full article…
Every solar contractor knows that this time of year can be hard. The holidays bring a big slowdown in the industry, meaning that while everyone else is celebrating, contractors may be stressed and struggling. If you sat down to this year’s Thanksgiving meal with worries about your business, you’re probably having a difficult time making Read the full article…
Fall has brought blustery winds and rain, and in some parts of the country, blizzards are just around the corner. Few people enjoy the hassles that these conditions can cause. But for solar contractors, they can be the key to great Solar Panel Lead Generation. How Storms Put Strain on Homeowners When bad weather hits, Read the full article…
As most solar contractors know, generating new sales leads is a hard grind. So much time, effort, and expense goes to developing lead magnets – whether they be online advertisements or mail-out flyers. And once these magnets go live, contractors don’t always get the returns they were hoping for. It often happens that only a Read the full article…
One of the biggest challenges facing solar contractors is competition. Since solar panels are quite a big investment for most homeowners, there’s a lot of motivation for them to find the best possible deal. This creates a highly competitive market, where contractors fight to undercut each other’s quotes, or secure deals before customers consult with Read the full article…
It’s tough keeping a solar installation business running in the green. As you well know, it takes a lot of skill, diligence, and resources to handle all of your company’s aspects: training and managing your crew, sourcing quality solar products, finding new sales leads, meeting with homeowners, and – when you’re lucky enough to get Read the full article…
If you’re a lucky solar contractor, you’ve got a sales team you can be proud of: armed with top notch persuasive skills and an intuitive sense for customers’ needs, they are masters at making deals. With reps like these, it can be easy to think that your company will always come out on top when Read the full article…
If you’re considering partnering up with a solar marketing company, then you’ve likely done your homework on the benefits of buying solar leads. But have you done your homework on the company you’re considering? Before you pull the trigger, make sure that you take some time to vet the agency you’re thinking of cooperating with. Read the full article…
As one of the industry’s most trusted sources of quality solar leads, we here at Grid Freedom take pride in our high standards. That’s why we only sell leads that meet the strictest criteria for sales potential. To further maximize the value we deliver to contractors, all of our leads are 100% exclusive: they are Read the full article…
Because they’re highly technical products that require significant investment, solar panel systems can be difficult to sell. It takes a great deal of knowledge to strike a deal with homeowners, both about buyer psychology and the solar systems themselves. Yet even when you have the perfect pitch ready, your sales efforts can fall flat. This Read the full article…
When it comes to making sales pitches, every solar sales rep has their own style. Do you know what yours is? Read on to see which persona sounds most like you, and how you can emphasize your strengths. The Friend The Friend focuses on building rapport with customer’s right from the start. Keeping things casual Read the full article…
To ensure that your solar business is prepared for the changes coming, we’ve provided you with an overview of some of the top expectations for 2019. Last year was full of ups and downs for the solar industry, but 2019 is starting off with much promise. Experts are predicting a number of positive trends and Read the full article…
Need to Know: The Solar Policy Changes that Happened in 2018 For the solar industry, 2018 was a year of big changes. A number of federal and state-level policy changes were implemented, which will have significant consequences for both homeowners and solar installers. This blog post gives a quick rundown of 2018’s most important new Read the full article…
The year of 2018 will be over soon. Does your solar business have a plan for getting more leads next year? If not, then there’s still time to work one out. The only way to make sure that your business improves is by forming strategies to make it happen. Below, we’ll give you some quick Read the full article…
Solar lead generation is a challenge, especially for small to mid-size contractors who don’t have big brand recognition. But if you’re in this boat, there’s plenty you can do to increase the amount of leads your business gets every month. In this post, we take a look at 3 effective methods for attracting more solar Read the full article…
There are many solar lead companies out there, but few of them are able to consistently produce high quality leads. They build their entire business on selling leads to solar contractors, so why aren’t more able to deliver leads that are actually worth buying? Poor Lead Generation Techniques Most solar leads are generated using affiliate Read the full article…
When you’re meeting with homeowners to talk about solar installations, it can be tricky figuring out which ones are really on track for the sale. Luckily, looking out for a few key behaviors can help you easily identify the homeowners who are truly committed to going solar. They’re Focused A homeowner who listens to you Read the full article…
When talking to homeowners about going solar, you’ve likely heard many of them voice concerns that were based on misconceptions. Unfortunately, there are a number of solar myths that still thrive today, despite solar technology having become far more established and well-known. Solar contractors should take this issue seriously. Believing myths about solar panels and Read the full article…
Solar leads are a tool just like any other. If the wrong tool is used for the job, the job becomes difficult, frustrating, and unlikely to be done properly, if at all. We speak with solar installers day in and day out and the general consensus of small, medium, and large installers alike is just that — frustration when it comes to buying solar leads.
