Solar is a big deal in Massachusetts. At the end of 2021, the state boasted a total capacity of 3,607 MW, and installations for 653,134 homes. The government has been working hard to make solar adoption a priority, and this has been reflected through its incentive-boosting policies. Up until now, the state has provided net Read the full article…
A recent wave of anti-solar legislation has been sweeping through the country. Florida is the latest state to pass a bill that will have a dramatic effect on how viable solar installations are for the average homeowner. So what can Florida’s contractors expect the market to look like after these changes take hold? We discuss Read the full article…
While the 2022 solar industry is forecasted to grow by 25% less than previously predicted, there is still cause for optimism. The last year ended with a 33% year-over-year increase in installed capacity, and the 3rd quarter saw more residential installations than ever before seen in that time frame (130,000+). This momentum will be built Read the full article…
Here at the opening of 2022, you’re probably reevaluating your company’s needs and the strategies that should be used to address them. In this post, we review the various factors at play specifically when it comes to solar lead generation and discuss the best solutions. Forecasting Your Lead and Sale Quotas Many contractors in your Read the full article…
As we enter the new year, many of us in the solar industry are calculating how to improve our business performance. Challenging circumstances have rendered the usual tactics less effective, creating a need for innovation. If you’re a contractor, you’ve likely experienced a slump in sales over the course of 2021. And now, you’re trying Read the full article…
When you’re a solar contractor looking for customers, the last thing you want to worry about is whether they’ve already been contacted by your competitors. Having other contractors courting your leads can result in them building rapport before you can, or even undercutting your price after you provide a fair quote. It’s a situation that Read the full article…
With hard times affecting contractors for nearly the past two years now, many are seeking outside help with their solar panel lead generation. Installers are enlisting the services of agencies that specialize in sourcing solar leads so that they don’t have to worry about finding them themselves. While this strategy has gotten great results for Read the full article…
The expense of solar installations has long been the biggest barrier to new customers entering the market. Despite the fact that solar costs have been steadily trending downward, it still remains a steep financial hurdle for most average homeowners. Luckily, California is making it easier for residents to access solar by providing a variety of Read the full article…
This summer was the first season since the pandemic in which many contractors were able to return to some semblance of normalcy. The major drop in restrictions allowed for business to resume just in time for the solar high season. However, things haven’t been smooth sailing. This period has created a lot of instability that Read the full article…
Solar installation is becoming an increasingly competitive business. The industry has grown tremendously in the past decade, and predictions only forecast steady growth from here. The current administration’s heavy investment in solar projects and jobs will add greatly to this swell, resulting in many more contractors serving homeowners all across the country. Rebounding from the Read the full article…
Unless you’re operating in a bustling and wealthy area, chances are that your solar contracting business isn’t swimming in customers every day. You may already be sourcing some solar panel leads from a third-party, or at least considering it as a solution to low-sale periods. But when you’re paying for leads, you want to be Read the full article…
When hunting for a dependable solar marketing company to provide you with leads, there are a number of things to look for. But by and far, delivering leads with consultation appointments already scheduled is one of the biggest signs that an agency is a worthwhile partner. It may seem like an insignificant point, especially since Read the full article…
Biden’s American Jobs Plan was recently proposed as a major stimulus for the economy, packed with many new infrastructure projects and initiatives. The administration has expressed many energy-related goals for this new plan, including making energy more affordable for the average American household. So just how will this plan affect solar contractors? Below, we discuss Read the full article…
It’s a bad time to have ineffective lead generation. If you’re not securing enough potential customers to keep your accounts in the green, then your business is at an all-time risk. But in order to stop underperforming in this area, you first need to figure out why it’s happening. Below, we explore some common reasons Read the full article…
After the hardships of 2020, more homeowners need extra help affording solar installations. Ensure that you don’t lose customers to a lack of upfront cash by reviewing some of the best solar financing options available today. PACE Loans Property Assessed Clean Energy (PACE) loans are available through locally-run government programs. California, Florida, and Missouri currently Read the full article…
We’ve happily said goodbye to 2020, and are heading into the new year with optimism. While it may be hard to be hopeful after such a rough period, we are committed to helping solar contractors throughout America not just recover, but to make 2021 a year of great financial growth. As one of the country’s Read the full article…
At the beginning of this year, everything in the solar industry looked on the up. No one would have guessed that a market-crashing global pandemic would turn the year into one of the hardest solar workers have ever faced. But we’re a strong community. Though we’ve suffered many hardships, we’ve also given back, helping others Read the full article…
Things looked so bright for the solar industry at the beginning of this year. But the pandemic turned those expectations upside down, bringing about months of struggle. Now that winter is coming, the outlook continues to be dim. Economic Troubles Lie Ahead Even though much of America re-opened and got back to work, millions remain Read the full article…
We’ve now entered the tenth month since the Coronavirus sparked mass economic disruption. After nine months of dealing with operation restrictions, supply chain gaps, and a steep drop in solar panel leads, many solar contractors have found themselves at a turning point. Those who have managed to keep their doors open this long are viewing Read the full article…
When your business is operating within tight margins and new customers are hard to find, it’s tough to feel positive about the future. Your livelihood is on the line, and the current market is so precarious that just a bit more instability can push your company to its breaking point. A great number of contractors Read the full article…
We’ve made it through the first half of 2020, but not without a lot of hardship. The entire country is struggling to find its footing in the middle of the pandemic. Ever-changing shutdown levels have been rocking the economy, and that includes the solar market. Fortunately, sourcing solar installation leads from marketing companies like Grid Read the full article…
The first half of 2020 has been tough for everyone. As we look around our communities, we see so many ways that our neighbors are struggling, but also many ways in which people are working together. Solar contractors are in a special position to help their towns with the unique expertise, skills, and products they Read the full article…
The coronavirus has dealt a huge blow to the economy. It’s why the government is already starting to talk about reopening parts of society. But this doesn’t mean things are going back to normal – the process will be gradual, and health experts are warning that more phases of social distancing will be needed over Read the full article…
During the time it took to write this article, the USA’s confirmed cases of coronavirus went from over 43,700 to more than 46,000. With testing expanding here in America, we can expect to see those numbers rise sharply in the coming days and weeks. The exponential rate of spread has prompted the government to encourage Read the full article…
Being a solar contractor is a challenging job. Even when you’re on top of your game, it can take serious effort to make all of the sales needed to keep your company’s coffers full. That’s why it can be a financial emergency when you start to notice that fewer leads are becoming paying customers. But Read the full article…
Last year was a big one for solar. A report by the Federal Energy Regulatory Commission (FERC) showed that renewables dominated the new energy generating capacity in 2019. Many new projects were announced, and products too. All of this growth has produced a great deal of change, which is now having an effect on the Read the full article…
It’s the start of a brand new year. For many, this means new goals. If you ended 2019 feeling disappointed in your year’s sales numbers, then you may be set on getting more customers in 2020. But in order to accomplish that, you need more than the intention. You need an effective plan in place. Read the full article…
Every solar contractor knows that this time of year can be hard. The holidays bring a big slowdown in the industry, meaning that while everyone else is celebrating, contractors may be stressed and struggling. If you sat down to this year’s Thanksgiving meal with worries about your business, you’re probably having a difficult time making Read the full article…
Fall has brought blustery winds and rain, and in some parts of the country, blizzards are just around the corner. Few people enjoy the hassles that these conditions can cause. But for solar contractors, they can be the key to great Solar Panel Lead Generation. How Storms Put Strain on Homeowners When bad weather hits, Read the full article…
As most solar contractors know, generating new sales leads is a hard grind. So much time, effort, and expense goes to developing lead magnets – whether they be online advertisements or mail-out flyers. And once these magnets go live, contractors don’t always get the returns they were hoping for. It often happens that only a Read the full article…
One of the biggest challenges facing solar contractors is competition. Since solar panels are quite a big investment for most homeowners, there’s a lot of motivation for them to find the best possible deal. This creates a highly competitive market, where contractors fight to undercut each other’s quotes, or secure deals before customers consult with Read the full article…
It’s tough keeping a solar installation business running in the green. As you well know, it takes a lot of skill, diligence, and resources to handle all of your company’s aspects: training and managing your crew, sourcing quality solar products, finding new sales leads, meeting with homeowners, and – when you’re lucky enough to get Read the full article…
If you’re a lucky solar contractor, you’ve got a sales team you can be proud of: armed with top notch persuasive skills and an intuitive sense for customers’ needs, they are masters at making deals. With reps like these, it can be easy to think that your company will always come out on top when Read the full article…
If you’re considering partnering up with a solar marketing company, then you’ve likely done your homework on the benefits of buying solar leads. But have you done your homework on the company you’re considering? Before you pull the trigger, make sure that you take some time to vet the agency you’re thinking of cooperating with. Read the full article…
As one of the industry’s most trusted sources of quality solar leads, we here at Grid Freedom take pride in our high standards. That’s why we only sell leads that meet the strictest criteria for sales potential. To further maximize the value we deliver to contractors, all of our leads are 100% exclusive: they are Read the full article…
Because they’re highly technical products that require significant investment, solar panel systems can be difficult to sell. It takes a great deal of knowledge to strike a deal with homeowners, both about buyer psychology and the solar systems themselves. Yet even when you have the perfect pitch ready, your sales efforts can fall flat. This Read the full article…
When it comes to making sales pitches, every solar sales rep has their own style. Do you know what yours is? Read on to see which persona sounds most like you, and how you can emphasize your strengths. The Friend The Friend focuses on building rapport with customer’s right from the start. Keeping things casual Read the full article…
To ensure that your solar business is prepared for the changes coming, we’ve provided you with an overview of some of the top expectations for 2019. Last year was full of ups and downs for the solar industry, but 2019 is starting off with much promise. Experts are predicting a number of positive trends and Read the full article…
Need to Know: The Solar Policy Changes that Happened in 2018 For the solar industry, 2018 was a year of big changes. A number of federal and state-level policy changes were implemented, which will have significant consequences for both homeowners and solar installers. This blog post gives a quick rundown of 2018’s most important new Read the full article…
The year of 2018 will be over soon. Does your solar business have a plan for getting more leads next year? If not, then there’s still time to work one out. The only way to make sure that your business improves is by forming strategies to make it happen. Below, we’ll give you some quick Read the full article…
Solar lead generation is a challenge, especially for small to mid-size contractors who don’t have big brand recognition. But if you’re in this boat, there’s plenty you can do to increase the amount of leads your business gets every month. In this post, we take a look at 3 effective methods for attracting more solar Read the full article…
There are many solar lead companies out there, but few of them are able to consistently produce high quality leads. They build their entire business on selling leads to solar contractors, so why aren’t more able to deliver leads that are actually worth buying? Poor Lead Generation Techniques Most solar leads are generated using affiliate Read the full article…
When you’re meeting with homeowners to talk about solar installations, it can be tricky figuring out which ones are really on track for the sale. Luckily, looking out for a few key behaviors can help you easily identify the homeowners who are truly committed to going solar. They’re Focused A homeowner who listens to you Read the full article…
When talking to homeowners about going solar, you’ve likely heard many of them voice concerns that were based on misconceptions. Unfortunately, there are a number of solar myths that still thrive today, despite solar technology having become far more established and well-known. Solar contractors should take this issue seriously. Believing myths about solar panels and Read the full article…
Solar leads are a tool just like any other. If the wrong tool is used for the job, the job becomes difficult, frustrating, and unlikely to be done properly, if at all. We speak with solar installers day in and day out and the general consensus of small, medium, and large installers alike is just that — frustration when it comes to buying solar leads.
