When hunting for a dependable solar marketing company to provide you with leads, there are a number of things to look for. But by and far, delivering leads with consultation appointments already scheduled is one of the biggest signs that an agency is a worthwhile partner.
It may seem like an insignificant point, especially since few other lead companies include this as a part of their service. Yet appointment scheduling plays a critical role in validating lead quality and simplifying operations for contractors.
For most agencies, lead sourcing isn’t a terribly complex task. They either scrape public databases for contact information of possibly-eligible homeowners, or they solicit those details via submission forms. Then, that information is sold to contractors.
The problem is that this doesn’t do anything to actually check whether or not those leads are worth the time and money contractors will need to invest. When an agency delivers leads that have appointments already set, contractors have built-in proof that the agency has taken the extra steps to contact a lead and make sure they’re serious enough to meet. It creates another layer of screening, filtering out any leads who aren’t ready to actually sit down with contractors and take real steps toward getting a solar installation.
When a lead’s contact information is passed along, most agencies leave it to the contractors to make the first call. From that point, it’s the contractor’s responsibility to prime the lead and get them to agree to a meeting. This can take up a lot of time, especially with “window-shopper” types. Contractors can end up losing many hours to phone calls and e-mails attempting to set up a consultation.
When the agency takes care of this step for you, you don’t have to worry about losing time to dud leads. And when it comes to the serious customers, you can jump straight to the consultation. Your entire sale process is sped up, freeing up more time for your team to dedicate to more customers.
It’s clear why getting leads with pre-set appointments is so desirable. Luckily, Grid Freedom is one of the rare agencies that understands this. Because our goal is to provide contractors with the best-value leads in the market, we put in the extra effort to contact each one ourselves, screening them for quality and scheduling the best for consultations. This gives contractors complete security, as they’ll already have a meeting on the books as soon as the lead arrives in their inbox.
If you’re looking for a trusted partner to provide you with leads actually worth paying for, we’re here to help. Let’s get your calendar filled with all the sales appointments you need.