Here at the opening of 2022, you’re probably reevaluating your company’s needs and the strategies that should be used to address them. In this post, we review the various factors at play specifically when it comes to solar lead generation and discuss the best solutions.
Many contractors in your position are finding that they have an urgent need to bring in more leads every month. A slump in sales over the course of the pandemic has made it so that more prospects must be pursued in order to end up with a sufficient number of paying customers.
You may also find that your income needs have grown. Between the pressure of inflation, product price hikes, and any debts accrued during the worst of the pandemic, there’s no shortage of stress points that may require you to bump up your minimum sale numbers.
If you’re anticipating that you’ll need to boost the quantity of leads your team gets every month, having a reliable source that can deliver them at the moment they’re needed is essential.
Naturally, a need for more leads and sales will be most effectively addressed by ensuring that the leads you do pursue are ones of quality. If your staff are stuck spinning their wheels on dead-end leads that were never serious prospects, you’ll be losing out on time and effort that could have gone toward promising customers.
If you’re getting your extra leads from an agency, you’ll need to choose one that holds them to the highest standards. Few agencies put in the work to produce high-ROI leads, but there are those who make a considerable investment. Your search should target companies that are dedicated to thorough screening practices, prioritizing those that offer quality-enhancing perks like exclusive sales terms and first appointment setting.
Of course, being able to control the amount of leads you receive from an agency is critical. Being forced to buy more than you need at a given time can seriously disrupt your cash flow and your calendar.
Avoid companies that impose purchase minimums, and instead only partner with one that allows you to buy the exact number of leads you need without penalty. The right agency will adjust to your needs, supplying you with more leads when your appointments are sparse, and providing just a few when you’re mostly booked up.
As contractors aim for better sales rates in the new year, Grid Freedom is one of the few solar lead generation companies able to fully meet their needs. If you’re looking for a reliable partner that can deliver according to your unique demands, our agency is poised to help. With no binding terms and a guarantee of quality, our lead supply service provides the best conditions for locking down your quotas. Get the Leads You Need ASAP – Sign Up FREE