When your business is operating within tight margins and new customers are hard to find, it’s tough to feel positive about the future. Your livelihood is on the line, and the current market is so precarious that just a bit more instability can push your company to its breaking point.
A great number of contractors are combating this uncertainty by outsourcing their solar lead generation. The practice is keeping many solar companies steady and secure through this rocky market.
Though purchasing leads from an agency requires some investment, it can be much lower than the cost of in-house marketing. When you DIY your own lead generation campaigns, you have to pay for the marketing staff, the research and production periods, and the advertisements. Then, you have to cover the labor hours required to screen each one of the incoming leads and identify the best sales prospects.
This wouldn’t be a big deal if this investment yielded a big number of qualified leads. But because most contractors don’t have the budget or expert staff to pull off high-performing campaigns, the ROI isn’t that impressive.
Compare this to a lead generation agency, which is staffed with people who have been trained to attract and spot the best possible leads. With the entire company’s focus on churning up good customers, it’s far easier for them to be efficient about it.
Lead generation usually costs far less for solar marketing companies than it does for contractors trying to handle it themselves. This enables them to offer leads for very good prices, making it financially sensible for contractors to just source their leads from agencies.
Nearly every contractor is struggling to find customers right now. For many, their cash flow has been seriously disrupted, causing them to turn to business loans and other forms of temporary relief. But this isn’t sustainable, and will put it in a tough position down the road.
Purchasing quality leads regularly allows you to keep making sales and bring in capital. If you can source enough leads, you may be able to avoid increasing your company’s debt load altogether.
Some contractors are managing to get by on their own, but the pandemic’s turbulence has been a drain on their funds. Many have had to say goodbye to profits entirely in order to keep their businesses afloat.
You can avoid this situation in the future by putting away extra earnings in an emergency savings account. Buying profitable leads as a small investment can generate the spare cash you need to survive the next economic storm without as much hardship. Find the Leads You Need to Protect Your Business – Join Today