November 15, 2018
Solar lead generation is a challenge, especially for small to mid-size contractors who don’t have big brand recognition. But if you’re in this boat, there’s plenty you can do to increase the amount of leads your business gets every month.
In this post, we take a look at 3 effective methods for attracting more solar installation leads.
1. Build an Informative Website
Today, consumers expect every business to have a website. However, many companies are lagging behind, especially in the blue-collar sector. They either don’t have websites at all, or the websites that they do have are outdated and not very functional.
A great website can be a strong lead generator for your solar business. It just takes a bit of smart planning and regular work to make it a good performer. One of the parts that needs the most attention is the site’s content: all of the text on the website pages, as well as any articles or blog posts that you publish on the site.
Ideally, your website should provide all of the information that a homeowner could need about going solar. Your goal should be to make homeowners feel confident that they know enough about solar to go forward with an installation. And since they’ve found so much expert advice on your website, it will be your company that they trust to call.
2. Get Involved in Your Community
One of the best ways to improve your local visibility is to get involved in your community. When more people in your area are made aware of your business and the benefits of going solar, you can expect to start seeing more customers.
Community involvement can be achieved in a variety of ways. Depending on your means, you can become a sponsor for local sports teams and youth groups. You can also hold educational presentations at your local town hall, and even set up an information booth at farmers’ markets and other community events.
Whichever avenues you choose, the important thing is to start engaging with homeowners and getting out the message that you can help them go solar.
3. Partner with a Solar Marketing Company
Last but not least, partnering with a solar marketing company is one of the most effective solutions for bringing in more leads. The entire purpose of such a company’s service is to provide you with leads directly, relieving you from expensive and time-consuming marketing responsibilities.
To make sure that the leads you’re getting have the highest possible conversion rate, it’s important to select a solar marketing company with a solid reputation for quality. Grid Freedom is an agency that has quickly become one of the industry’s leaders in providing 100% exclusive, pre-qualified leads. We deliver you pre-set appointments with homeowners who are eligible and eager to go solar.
It’s Time to Get More Solar Installation Leads
Sign up for your FREE Grid Freedom membership