May 2, 2023
Traditionally, sourcing solar leads through agencies has still involved a lot of work on the contractor’s behalf. You’re given the contact details of a homeowner who may (or may not) have already demonstrated an interest in going solar, and it’s up to you to reach out and do the nurturing. With enough effort and finesse, that lead may agree to meet with a sales rep.
Alternatively, there’s the option to buy pre-set solar appointments. Though these leads cost more up front, they are actually the most cost efficient of all. That’s because using them creates the potential to significantly reduce your cost per lead. We review the hows and whys below.
Slash Your Marketing Spend
Right out of the gate, pre-set appointments nullify the need for big marketing budgets. All of that money that gets allocated to strategy, advertising fees, and production can be redirected toward growing your business, or simply acquiring more sales prospects. Minimizing your marketing cuts per-lead investment down to the purchase price.
Get the Most Out of Your Team
Generating your leads on your own? Then you’ve probably got your sales team putting serious time into making cold calls, knocking on doors, or following up with old customers in the hope of landing referrals. And once the leads start coming in, there are plenty of hours of nurturing those leads down the sales funnel ahead. It’s only after a major investment of staff hours that you’re rewarded with scheduled consultations.
Even if you’ve chosen traditional lead outsourcing, your team still has to do all of the legwork in making contact and building up to an appointment. Buying appointments that have already been scheduled by another agency means that the entire pre-meeting effort is taken off your team’s shoulders, allowing them to devote their time to the customers who’ve been confirmed on your calendar. Every penny put to staff wages is better spent, and the labor cost per lead drops further.
Improve Average Lead Profits with Higher Close Rates
Pre set appointments usually deliver higher close rates for two key reasons:
- Built-In Quality Screening
These leads, by necessity, will have already been put through an elaborate screening process. Only the most serious and actionable leads will commit to scheduling an appointment, providing a naturally-selecting filter.
- Opportunity for Better Customer Education & Relationships
The uncertainty of traditional leads requires more urgency than most customers are comfortable with. But with the security of confirmed appointments and better screening, speeding through high-pressure tactics is no longer required. Sales reps can afford to instead spend more time educating potential buyers and building rapport. This results in homeowners who are informed enough to make confident decisions about their investment and your team’s capability.
Maximize Results with Exclusive Pre-Set Solar Appointments
It’s plain to see that upgrading to pre-scheduled leads is the best way to reduce your generation and nurturing expenses. But you can go a step further by making sure those leads are exclusive pre-set appointments. Exclusive terms give you competition protection, safeguarding your investment and ensuring your prospects aren’t taken from under your feet.
At Grid Freedom, we believe that exclusivity is a must for our lead generation services. While other agencies are satisfied with making their clients compete for what they’ve paid for, we uphold a better standard. All leads provided by Grid Freedom are completely exclusive, giving you the best possible conditions to make a lucrative sale in good time, with minimal effort.
Our service lowers your cost per lead while delivering top value. We offer every lead for sale individually, requiring no extra fees, contracts, or quantity minimums. You get to keep your generation spending simple and targeted, to the benefit of your company’s bottom line.