September 28, 2022
When you’re buying solar panel leads from an outside agency, you get to enjoy a streamlined generation process that can cut out most of the pre-sale work. But that’s only if the leads have been properly qualified. If not, you may be wasting part of your marketing budget on leads that are actually poor prospects.
What Does Proper Lead Qualification Look Like?
It’s all too common for lead sellers to claim that their leads are “qualified” when they only perform a basic check that the name and contact information match and are up to date. Some may also look up a property via satellite imagery to verify that the rooftop could possibly fit a solar system. But a lead is only truly qualified if it has been through an extensive screening process that actually evaluates its sale viability.
This requires making personal contact with the lead and assessing their customer readiness. Solar marketing companies should have team members contacting each lead and asking pointed questions:
- Why are you seeking a solar quote?
- How soon are you looking to install?
- Can you afford solar? Are you planning to finance or use incentive programs?
- Are you ready to meet with a contractor for a consultation?
Interviews are essential for gathering the information needed to determine whether or not the homeowner is a serious customer. Agencies that do not make them a part of their lead qualification process cannot honestly claim that they deliver fully qualified leads.
Unfortunately, the lack of transparency among solar lead vendors makes it difficult for contractors to learn what methods are (or aren’t) being used for lead qualification. Many sellers don’t disclose their process at all, or only provide this information after you’ve already committed to a contract or membership.
Grid Freedom Offers Top Quality Solar Panel Leads for Sale
One of America’s most trusted solar lead sellers, Grid Freedom is also one of the only companies that details its qualification process upfront. Before ever being put up for sale, all Grid Freedom leads are:
- Data checked and verified
- Contacted via live phone interviews with trained agents
- Scheduled for their first consultation
This sequence allows Grid Freedom to ensure that only the most prepared and capable customers are being passed along to contractors. As a client, you get the highest degree of certainty that the leads you buy are ready to meet and have strong ROI potential. No contracts or bulk buys are ever required. Upgrade Your Solar Panel Lead Generation – Sign Up Free