November 29, 2021
When you’re a solar contractor looking for customers, the last thing you want to worry about is whether they’ve already been contacted by your competitors. Having other contractors courting your leads can result in them building rapport before you can, or even undercutting your price after you provide a fair quote. It’s a situation that costs sales and wastes valuable time.
That’s why many contractors are now trying to source exclusive solar leads. But what many are unaware of is the fact that a majority of the agencies that advertise leads as “exclusive” are actually selling fakes. It’s an underhanded tactic that exploits contractors who are willing to pay more for better conversion odds.
There are currently two main methods that these shady agencies use to sell fake exclusive leads. We discuss each of them below.
Third-Party Lead Distribution
Using this method, third-party lead sellers rely on a technicality. They themselves may not be selling leads to anyone but a single contractor, but what they don’t disclose is that they’ve sourced their leads from a larger distributor that has likely sold the same leads to other agencies too.
So even though the agency you’ve bought your lead from can promise that they didn’t share it with anyone else, there are probably still other contractors who got that same lead from a different agency altogether.
Reselling
In this scenario, agencies are simply lying or misrepresenting the quality of leads they deliver. Even though it is tremendously unethical, there are still plenty of unscrupulous companies that are happy to resell “exclusive” leads to as many contractors as they can.
Their goal is to make a quick buck, not secure loyal and satisfied customers. The false advertising works in their favor so long as they can keep finding new contractors who don’t suspect their immoral business practices.
Get Real Exclusive Solar Leads
To have such a problem plaguing the industry is frustrating, to say the least. Contractors haven’t had an easy time in recent years, and need all the help they can when it comes to getting more sales.
That’s why it’s critical that contractors who do need help go to a trusted agency that generates leads in-house and never resells. Grid Freedom is one of the few agencies in the industry that meets these standards.
Our leads are never sourced from an outside distributor, and they’re never passed to other contractors after they’ve already been sold. We guarantee exclusive access, and only deliver leads that have the highest probability of sale. It’s this commitment that has earned us the patronage of many long-term customers – contractors that rely on our dependability to make ends meet.
If you’re looking for a trusted agency that will kick the competition out of your sales process, Grid Freedom can help. Get in touch with us today to find customers that have been screened and scheduled for their first meeting.