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How Qualified Solar Leads Can Make Your Spring Sales Numbers Soar

Because they’re highly technical products that require significant investment, solar panel systems can be difficult to sell. It takes a great deal of knowledge to strike a deal with homeowners, both about buyer psychology and the solar systems themselves. Yet even when you have the perfect pitch ready, your sales efforts can fall flat. This  Read the full article…

April 4, 2019

What’s Your Solar Sales Style

When it comes to making sales pitches, every solar sales rep has their own style. Do you know what yours is? Read on to see which persona sounds most like you, and how you can emphasize your strengths. The Friend The Friend focuses on building rapport with customer’s right from the start. Keeping things casual  Read the full article…

March 5, 2019

What Does 2019 Have in Store for the Solar Industry?

To ensure that your solar business is prepared for the changes coming, we’ve provided you with an overview of some of the top expectations for 2019. Last year was full of ups and downs for the solar industry, but 2019 is starting off with much promise. Experts are predicting a number of positive trends and  Read the full article…

January 29, 2019

Need to Know: The Solar Policy Changes that Happened in 2018

Need to Know: The Solar Policy Changes that Happened in 2018 For the solar industry, 2018 was a year of big changes. A number of federal and state-level policy changes were implemented, which will have significant consequences for both homeowners and solar installers. This blog post gives a quick rundown of 2018’s most important new  Read the full article…

January 3, 2019

Don’t Start the New Year Without a Plan for Getting More Solar Leads

The year of 2018 will be over soon. Does your solar business have a plan for getting more leads next year? If not, then there’s still time to work one out. The only way to make sure that your business improves is by forming strategies to make it happen. Below, we’ll give you some quick  Read the full article…

December 4, 2018

3 Methods for Pulling in More Solar Installation Leads

Solar lead generation is a challenge, especially for small to mid-size contractors who don’t have big brand recognition. But if you’re in this boat, there’s plenty you can do to increase the amount of leads your business gets every month. In this post, we take a look at 3 effective methods for attracting more solar  Read the full article…

November 15, 2018

Why Can’t More Solar Lead Companies Produce Quality Solar Leads?

There are many solar lead companies out there, but few of them are able to consistently produce high quality leads. They build their entire business on selling leads to solar contractors, so why aren’t more able to deliver leads that are actually worth buying? Poor Lead Generation Techniques Most solar leads are generated using affiliate  Read the full article…

November 15, 2018

How to Spot Homeowners Who are Ready to Go Solar

When you’re meeting with homeowners to talk about solar installations, it can be tricky figuring out which ones are really on track for the sale. Luckily, looking out for a few key behaviors can help you easily identify the homeowners who are truly committed to going solar. They’re Focused A homeowner who listens to you  Read the full article…

July 31, 2018

Top 4 Myths of Going Solar

When talking to homeowners about going solar, you’ve likely heard many of them voice concerns that were based on misconceptions. Unfortunately, there are a number of solar myths that still thrive today, despite solar technology having become far more established and well-known. Solar contractors should take this issue seriously. Believing myths about solar panels and  Read the full article…

July 3, 2018

The Challenge With Solar Leads

Solar leads are a tool just like any other. If the wrong tool is used for the job, the job becomes difficult, frustrating, and unlikely to be done properly, if at all. We speak with solar installers day in and day out and the general consensus of small, medium, and large installers alike is just that — frustration when it comes to buying solar leads.

March 14, 2018

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